Mission Bay, San Francisco

Organized and led a process to develop and implement a comprehensive technology plan at Mission Bay in San Francisco, a 340-acre redevelopment program adjacent to Pac Bell Park. The project included 5 million square feet of commercial space and 7,000 residential units in one of the densest master-planned communities in the country. The objective of creating the most advanced infrastructure in the world in a mixed-use community was accomplished through a disciplined planning, aggressive competitive bidding, and incisive negotiating process. Upon completion, Mission Bay was the first all-fiber master-planned community in the nation, with fiber to every door. Beyond the real estate enhancement, the team created over $25 mm of direct value for Catellus Development and new, derivative, lines of business.